I'm going to have to change my strategy

I have been working in heart disease research for the past 20 years and have always started my grant applications with something like "heart disease is the number one cause of death in the US.." However, a recent WHO report now states that cancer will become the leading cause of death Worldwide in just a couple of years. One of the reasons for this is the dramatic increase in tobacco use, particularly in India and China. I obviously felt the winds of change because my last 2 grant applications have been related to breast cancer and smoking. It must be time to jump ship....